Why Figma Sites is a Game-Changer for Marketers:
Before we dive into the "how," let's talk "why this is awesome for you":
- Unreal Speed to Market: Launch campaign-specific pages or A/B test landing pages at lightning speed.
- Effortless Updates: Need to tweak copy or an image? Make the change and republish in seconds.
- Brand Consistency: If your designs are already in Figma (or you use brand templates), keeping everything on-brand is a breeze.
- No Code, No Problem: You don't need to be a developer or even a design guru to make this work.
The 5-Minute Marketing Website: Your Step-by-Step Guide
Ready to see how fast you can go? Let's do it.
Step 0 : Open the Desig and Login
Step 1: Grab Your Design or Template in Figma (Approx. 2 minutes)
No need to be a Figma design expert here. You’ve got options:
- Use a Template: Figma Sites comes with ready-made templates. Pick one that fits your basic need.
- Your Existing Assets: Already have a simple branded frame in Figma for an announcement or a previous campaign? Perfect, use that.
- Copy a site: Use HTML.to.design to copy paste an actual website.
- Super Quick Design: If you are comfortable in Figma, whip up a single, straightforward frame. Think: headline, a bit of text, a call-to-action button, maybe an image.
- Marketer's Tip: If you're creating or tweaking, make sure your main frame uses Auto Layout. This helps your content look good on different screen sizes without extra effort.
Step 2: Materialize in Figma Sites (Approx. 30 seconds)
- Now, navigate to the Figma Sites area within Figma.
- Create a new site project if needed.
- Paste your design (Ctrl+V or Cmd+V). Boom! Your design is now in the Figma Sites editor, ready to become a webpage.
Step 4: Quick Preview & SMASH That Publish Button! (Approx. 2 minutes)
You're almost there!
- In Figma Sites, you'll see your design. You can add pre-set interactions or make minor tweaks if you're feeling fancy, but for our 5-minute promise, let's keep it sleek.
- Hit the Preview button. This shows you exactly how your site will look live.
- Everything looking sharp? Click Publish.
And that's IT. Your website is now LIVE on the internet! Fast, right?
What Kind of Sites Can Marketers Launch This Quickly?
- Simple landing pages for lead capture.
- Announcement pages for new features or products.
- Event registration/information pages.
- Link-in-bio style pages.
- Quick portfolio updates.
- Internal announcement pages.
Get Ahead with Figma Sites
Figma Sites is poised to radically speed up how marketers can execute digital campaigns. The ability to quickly publish and iterate without deep technical skills means you can be more agile, more responsive, and ultimately, more effective.
